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Data Skills Are Just as Important as Soft Skills in Higher Education

Data Skills Are Just as Important as Soft Skills in Higher Education Featured Image at Top of Article GettyImages-912617272.jpg Melissa Ezarik Fri, 06/30/2023 - 12:00 AM

College writing assignments to prepare students for success at work

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A woman wearing glasses sits at a laptop.

The skill of boiling down ideas into concise, compelling communications is crucial to success in many careers and workplaces. That’s why professors should consider designing writing assignments that align with what students will face in the workplace. Martha Coven, author of Writing on the Job: Best Practices for Communicating in the Digital Age (Princeton University Press, 2022), spoke on this topic at the recent conference on general education, pedagogy and assessment organized by the American Association of Colleges and Universities.

Coven, a trainer and consultant who teaches public policy and writing at Princeton and New York Universities, shared the many differences between workplace and academic writing—including that workplace writing tends to have short paragraphs and bulleted lists. In the workplace, collaborative writing is valued and generally expected, while in classes students are trained to write independently.

College professors not modeling good writing for students is also a problem. Their writing tends to be “terribly laden with jargon,” and “we also often hide the bottom line,” she said. That main point? It’s often very hard to find—even in academic journal article abstracts.

Other common issues include: packing slide decks with too many words, presenting data visualizations that “feel like intelligence tests” and have unhelpful titles, and adding footnotes to everything. While there are good reasons for footnotes in the academy, in an internal work memo, one is just trusted to have the facts straight.

Student pursuing careers outside academia (that is, the vast majority of students) need practice on common types of workplace writing. Here are a few types writing done at work with tips from Coven about how assignments in college courses can provide that practice:

  1. Reports, memos, proposals and plans. Students could be asked to turn in a cover memo with any assignment or write a tweet or LinkedIn post that summarizes the idea and “shows that you’ve really gotten to the heart of it,” Coven says.
  2. Materials for the media, such as press releases or commentary. At some companies, notably Amazon, employees pitching something new are asked to write a press release and FAQ highlighting what they might get asked about the proposal. This is another potential assignment add-on. Or students can be asked to write about 700 words of perspective on a topic to influence the reader, mirroring a LinkedIn article.
  3. Résumés and cover letters. Coven finds that students, when asked why a particular job appeals, will focus on their own personal interests. Related assignments can get them into the mind-set of selling themselves as a good fit for the role.
  4. Self-assessments and performance reviews. When asked on the job, most people have no idea how to attack this kind of writing, Coven says, adding that “it’s a great thing to simulate” as related to class performance.
  5. Slide decks. While students are generally comfortable creating slide decks, one area for growth can be teaching them to have a headline on each slide that conveys the bottom line, Coven says. “If you just read the headlines, it should tell a story.”

In a recent Inside Higher Ed opinion piece, Martha Coven offered tips to academics for using numbers in papers and reports more effectively. Put into practice, the advice can help faculty members model good writing to students.

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Professors can request assignment cover memos that concisely summarize the work.
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College writing assignments to prepare students for success at work

Image: 
A woman wearing glasses sits at a laptop.

The skill of boiling down ideas into concise, compelling communications is crucial to success in many careers and workplaces. That’s why professors should consider designing writing assignments that align with what students will face in the workplace. Martha Coven, author of Writing on the Job: Best Practices for Communicating in the Digital Age (Princeton University Press, 2022), spoke on this topic at the recent conference on general education, pedagogy and assessment organized by the American Association of Colleges and Universities.

Coven, a trainer and consultant who teaches public policy and writing at Princeton and New York Universities, shared the many differences between workplace and academic writing—including that workplace writing tends to have short paragraphs and bulleted lists. In the workplace, collaborative writing is valued and generally expected, while in classes students are trained to write independently.

College professors not modeling good writing for students is also a problem. Their writing tends to be “terribly laden with jargon,” and “we also often hide the bottom line,” she said. That main point? It’s often very hard to find—even in academic journal article abstracts.

Other common issues include: packing slide decks with too many words, presenting data visualizations that “feel like intelligence tests” and have unhelpful titles, and adding footnotes to everything. While there are good reasons for footnotes in the academy, in an internal work memo, one is just trusted to have the facts straight.

Student pursuing careers outside academia (that is, the vast majority of students) need practice on common types of workplace writing. Here are a few types writing done at work with tips from Coven about how assignments in college courses can provide that practice:

  1. Reports, memos, proposals and plans. Students could be asked to turn in a cover memo with any assignment or write a tweet or LinkedIn post that summarizes the idea and “shows that you’ve really gotten to the heart of it,” Coven says.
  2. Materials for the media, such as press releases or commentary. At some companies, notably Amazon, employees pitching something new are asked to write a press release and FAQ highlighting what they might get asked about the proposal. This is another potential assignment add-on. Or students can be asked to write about 700 words of perspective on a topic to influence the reader, mirroring a LinkedIn article.
  3. Résumés and cover letters. Coven finds that students, when asked why a particular job appeals, will focus on their own personal interests. Related assignments can get them into the mind-set of selling themselves as a good fit for the role.
  4. Self-assessments and performance reviews. When asked on the job, most people have no idea how to attack this kind of writing, Coven says, adding that “it’s a great thing to simulate” as related to class performance.
  5. Slide decks. While students are generally comfortable creating slide decks, one area for growth can be teaching them to have a headline on each slide that conveys the bottom line, Coven says. “If you just read the headlines, it should tell a story.”

In a recent Inside Higher Ed opinion piece, Martha Coven offered tips to academics for using numbers in papers and reports more effectively. Put into practice, the advice can help faculty members model good writing to students.

Student Success
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Professors can request assignment cover memos that concisely summarize the work.
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Teaching students to engage in constructive dialogue in class

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Lindsay Hoffman, a white woman with dark hair and bright-colored glasses.

While the college classroom has traditionally been a place where students and professors can gain new perspectives while engaging in conversation, many students feel uncomfortable expressing their views on controversial topics. In a February 2021 Student Voice survey from Inside Higher Ed and College Pulse, one in five students disagreed, at least somewhat, with the statement “I feel comfortable sharing my opinions in class.” Broken out by respondents who are Republicans or lean that way, that response increased to three in 10.

The free online Perspectives program from the Constructive Dialogue Institute (CDI) aims to help students of all viewpoints to better understand and appreciate each other, in spite of their differences, through lessons teaching the mind-set and skills needed to engage in such dialogue.

Lindsay Hoffman, an associate professor of communication at the University of Delaware, has embraced this approach in her communication and political science courses.

The challenge: While Hoffman believes students want to have conversations about social issues, she has noticed students “are increasingly nervous about where other people they are talking to stand on those issues,” Hoffman says. “COVID certainly made those kinds of discussions difficult, if not impossible, in a virtual learning environment.”

She has found that giving students an anonymous partisanship survey—indicating views held by those in class compared with the American electorate—and then sharing the result helps them see the diversity of viewpoints. Then they tend to be “more careful about making assumptions about other students’ views,” Hoffman says.

Lessons in perspective: Hoffman has incorporated CDI’s Perspectives program into a course that is also part of the National Agenda speaker series. Reading social scientist Jonathan Haidt’s book The Righteous Mind: Why Good People Are Divided by Politics and Religion (2012) helps students learn about their own cognitive biases and how to work with them. Through Braver Angels debates, students gain concrete tools for communicating across differences.

In her Media & Politics course, Hoffman has seen how Perspectives can “enhance student-to-student interaction in a larger lecture.”

Constructive dialogue practice: Using Perspectives program conversation guides, Hoffman’s students get paired up to practice their skills through weekly 45-minute conversations. “Many students have told me that their partner was someone who disagreed with them, but once they began talking every week, they realized there were more things they held in common than [things that] divided them,” she says.

Discourse success story: Do constructive dialogue skills stay with students? Hoffman recalls a student who, early in fall 2017, privately “confessed that she was conservative, but not even her best friends knew that,” she says. “I assured her that she would learn some skills to become more confident and also to learn how to listen to other perspectives without quick judgment.”

That semester, two major mass shooting events occurred, in Las Vegas and in Sutherland Springs, Tex. The day after that Texas shooting, the student asked for permission to tell the class about a planned Students for Second Amendment Rights meeting. “I hesitated at first, then realized that if any group of students was able to have that discussion on that day, it was my students who had essentially been preparing for just such a conversation,” Hoffman says. She used discussion prompts from the Living Room Conversations guide on talking about gun rights and gun control.

A student who came to the U.S. as a refugee from western Africa at age 12 shared that she couldn’t understand the view of guns being used for hunting or target shooting, because in her country seeing a gun only invokes fear that “its sole purpose is to kill you.” In the silence after that statement, deep thoughts were clearly happening.

While the conservative student did not come away from the class with a changed opinion about guns, she did thank Hoffman “for giving her a life-changing experience and the confidence to be herself,” she explains.

The following year, Hoffman was proud to hear that student sharing who she is and why she cares about the Second Amendment in an NPR All Things Considered piece. “Just months before,” says Hoffman, “[she] couldn’t share her views with her best friend.”

Can you recall an uplifting moment related to a student facing a challenge, something that has made you feel proud to be working in higher education? Share your “All in a Day’s Work” story.

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Lindsay Hoffman of the University of Delaware has embraced lessons that teach how to engage in constructive dialogue.
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Teaching students to engage in constructive dialogue in class

Image: 
Lindsay Hoffman, a white woman with dark hair and bright-colored glasses.

While the college classroom has traditionally been a place where students and professors can gain new perspectives while engaging in conversation, many students feel uncomfortable expressing their views on controversial topics. In a February 2021 Student Voice survey from Inside Higher Ed and College Pulse, one in five students disagreed, at least somewhat, with the statement “I feel comfortable sharing my opinions in class.” Broken out by respondents who are Republicans or lean that way, that response increased to three in 10.

The free online Perspectives program from the Constructive Dialogue Institute (CDI) aims to help students of all viewpoints to better understand and appreciate each other, in spite of their differences, through lessons teaching the mind-set and skills needed to engage in such dialogue.

Lindsay Hoffman, an associate professor of communication at the University of Delaware, has embraced this approach in her communication and political science courses.

The challenge: While Hoffman believes students want to have conversations about social issues, she has noticed students “are increasingly nervous about where other people they are talking to stand on those issues,” Hoffman says. “COVID certainly made those kinds of discussions difficult, if not impossible, in a virtual learning environment.”

She has found that giving students an anonymous partisanship survey—indicating views held by those in class compared with the American electorate—and then sharing the result helps them see the diversity of viewpoints. Then they tend to be “more careful about making assumptions about other students’ views,” Hoffman says.

Lessons in perspective: Hoffman has incorporated CDI’s Perspectives program into a course that is also part of the National Agenda speaker series. Reading social scientist Jonathan Haidt’s book The Righteous Mind: Why Good People Are Divided by Politics and Religion (2012) helps students learn about their own cognitive biases and how to work with them. Through Braver Angels debates, students gain concrete tools for communicating across differences.

In her Media & Politics course, Hoffman has seen how Perspectives can “enhance student-to-student interaction in a larger lecture.”

Constructive dialogue practice: Using Perspectives program conversation guides, Hoffman’s students get paired up to practice their skills through weekly 45-minute conversations. “Many students have told me that their partner was someone who disagreed with them, but once they began talking every week, they realized there were more things they held in common than [things that] divided them,” she says.

Discourse success story: Do constructive dialogue skills stay with students? Hoffman recalls a student who, early in fall 2017, privately “confessed that she was conservative, but not even her best friends knew that,” she says. “I assured her that she would learn some skills to become more confident and also to learn how to listen to other perspectives without quick judgment.”

That semester, two major mass shooting events occurred, in Las Vegas and in Sutherland Springs, Tex. The day after that Texas shooting, the student asked for permission to tell the class about a planned Students for Second Amendment Rights meeting. “I hesitated at first, then realized that if any group of students was able to have that discussion on that day, it was my students who had essentially been preparing for just such a conversation,” Hoffman says. She used discussion prompts from the Living Room Conversations guide on talking about gun rights and gun control.

A student who came to the U.S. as a refugee from western Africa at age 12 shared that she couldn’t understand the view of guns being used for hunting or target shooting, because in her country seeing a gun only invokes fear that “its sole purpose is to kill you.” In the silence after that statement, deep thoughts were clearly happening.

While the conservative student did not come away from the class with a changed opinion about guns, she did thank Hoffman “for giving her a life-changing experience and the confidence to be herself,” she explains.

The following year, Hoffman was proud to hear that student sharing who she is and why she cares about the Second Amendment in an NPR All Things Considered piece. “Just months before,” says Hoffman, “[she] couldn’t share her views with her best friend.”

Can you recall an uplifting moment related to a student facing a challenge, something that has made you feel proud to be working in higher education? Share your “All in a Day’s Work” story.

Student Success
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Image Caption: 
Lindsay Hoffman of the University of Delaware has embraced lessons that teach how to engage in constructive dialogue.
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