Among the layoffs at Meta, the company formerly known as and dependent upon Facebook: the staff whose job it was to manage and support influencers. If one is tempted not to care–it suggests that these influencers' fame and their participation in it were marketing campaigns that have now ended–there are broader consequences: scammers, imposters and harassers are running riot in the comments and once they're done with these uncelebrities everyone else is next. — Read the rest
Read more of this story at Slashdot.
Read more of this story at Slashdot.
Read more of this story at Slashdot.
How, in bid to get off of Facebook as a platform, Buy Nothing founders Liesl Clark and Rebecca Rockefeller have struggled to find a viable business model for a gifting movement conceived to flout capitalism while building community.
AT THE ONE-YEAR anniversary of its launch, the Buy Nothing app had been downloaded 600,000 times, but only 91,000 people were regularly using it, not many more than at the beginning. Meanwhile, the Facebook groups from which the founders had disengaged were thriving without them. Global membership had surpassed 7 million. When I asked what Rockefeller and Clark thought would happen to Buy Nothing Inc. if they couldn’t come up with additional funding, they said they weren’t interested in thinking in such fatalistic terms.
The metaverse heralds an age in which hardly anyone still believes that tech firms can actually solve our problems.
Read more of this story at Slashdot.
Like any social media platform, Truth Social relies on advertising to drive revenue, but as Twitter’s highly publicized struggle to retain advertisers has shown, it’s hard to attract major brands when a company’s content moderation capabilities appear undependable. That’s likely why Truth Social—which prides itself on sparking an “open, free, and honest global conversation” by largely avoiding content moderation altogether—has seemingly attracted no major advertisers.
A New York Times analysis of hundreds of Truth Social ads showed that the social media platform’s strategy for scraping by is taking ads from just about anyone. Currently, the platform, which was founded by former president Donald Trump, is attracting ad dollars from “hucksters and fringe marketers” who are peddling products like Trump tchotchkes, gun accessories, and diet pills, the Times reported.
In addition to Truth Social’s apparently struggling ad business, SFGate reported in November that Truth Social’s user base also seems to be dwindling. According to The Righting, a group monitoring conservative media, Truth Social traffic peaked last August at 4 million unique visitors but dropped to 2.8 million by October.
It's fair to say that, once the pandemic started, sharing misinformation on social media took on an added, potentially fatal edge. Inaccurate information about the risks posed by the virus, the efficacy of masks, and the safety of vaccines put people at risk of preventable death. Yet despite the dangers of misinformation, it continues to run rampant on many social media sites, with moderation and policy often struggling to keep up.
If we're going to take any measures to address this—something it's not clear that social media services are interested in doing—then we have to understand why sharing misinformation is so appealing to people. An earlier study had indicated that people care about making sure that what they share is accurate, but they fail to check in many cases. A new study elaborates that by getting into why this disconnect develops: For many users, clicking "share" becomes a habit, something they pursue without any real thought.
People find plenty of reasons to post misinformation that have nothing to do with whether they mistakenly believe the information is accurate. The misinformation could make their opponents, political or otherwise, look bad. Alternately, it could signal to their allies that they're on the same side or part of the same cultural group. But the initial experiments described here suggest that this sort of biased sharing doesn't explain a significant amount of information.
This week on my podcast, I read my latest Locus column, “Social Quitting, about the enshittification lifecycle of social media platforms.
But as Facebook and Twitter cemented their dominance, they steadily changed their services to capture more and more of the value that their users generated for them. At first, the companies shifted value from users to advertisers: engaging in more surveillance to enable finer-grained targeting and offering more intrusive forms of advertising that would fetch high prices from advertisers.This enshittification was made possible by high switching costs. The vast communities who’d been brought in by network effects were so valuable that users couldn’t afford to quit, because that would mean giving up on important personal, professional, commercial, and romantic ties. And just to make sure that users didn’t sneak away, Facebook aggressively litigated against upstarts that made it possible to stay in touch with your friends without using its services. Twitter consistently whittled away at its API support, neutering it in ways that made it harder and harder to leave Twitter without giving up the value it gave you.
“Unearth all the rats that have seized power and shoot them,” read an ad approved by Facebook just days after a mob violently stormed government buildings in Brazil’s capital.
That violence was fueled by false election interference claims, mirroring attacks in the United States on January 6, 2021. Previously, Facebook-owner Meta said it was dedicated to blocking content designed to incite more post-election violence in Brazil. Yet today, the human rights organization Global Witness published results of a test that shows Meta is seemingly still accepting ads that do exactly that.
Global Witness submitted 16 ads to Facebook, with some calling on people to storm government buildings, others describing the election as stolen, and some even calling for the deaths of children whose parents voted for Brazil’s new president, Luiz Inácio Lula da Silva. Facebook approved all but two ads, which Global Witness digital threats campaigner Rosie Sharpe said proved that Facebook is not doing enough to enforce its ad policies restricting such violent content.
There’s a movement to reclaim blogging as a vibrant, vital space in academia. Dan Cohen, Kathleen Fitzpatrick, and Alan Jacobs have written about their renewed efforts to have smart exchanges of ideas take place on blogs of their own. Rather than taking place on, say Twitter, where well-intentioned discussions are easily derailed by trolls, bots, or careless ¯\_(ツ)_/¯. Or on Facebook, where Good Conversations Go to Die.
Kathleen recently put it more diplomatically:
An author might still blog, but (thanks to the post-Google-Reader decline in RSS use) ensuring that readers knew that she’d posted something required publicizing it on Twitter, and responses were far more likely to come as tweets. Even worse, readers might be inspired to share her blog post with their friends via Facebook, but any ensuing conversation about that post was entirely captured there, never reconnecting with the original post or its author. And without those connections and discussions and the energy and attention they inspired, blogs… became isolated. Slowed. Often stopped entirely.
You can’t overstate this point about the isolation of blogs. I’ve installed FreshRSS on one of my domains (thanks to Reclaim Hosting’s quick work), and it’s the first RSS reader I feel good about in years—since Google killed Google Reader. I had TinyRSS running, but the interface was so painful that I actively avoided it. With FreshRSS on my domain, I imported a list of the blogs I used to follow, pruned them (way too many have linkrotted away, proving Kathleen’s point), and added a precious few new blogs. FreshRSS is a pleasure to check a couple of times a day.
Now, if only more blogs posts showed up there. Because what people used to blog about, they now post on Facebook. I detest Facebook for a number of reasons and have gone as far as you can go without deleting your Facebook account entirely (unfriended everyone, stayed that way for six months, and then slowly built up a new friend network that is a fraction of what it used to be…but they’re all friends, family, or colleagues who I wouldn’t mind seeing a pic of my kids).
Anyway, what I want to say is, yes, Google killed off Google Reader, the most widely adopted RSS reader and the reason so many people kept up with blogs. But Facebook killed the feed.
The kind of conversations between academics that used to take place on blogs still take place, but on Facebook, where the conversations are often locked down, hard to find, and written in a distractedsocialmediamultitaskingway instead of thoughtful and deliberative. It’s the freaking worst thing ever.
You could say, Well, hey, Facebook democratized social media! Now more people than ever are posting! Setting aside the problems with Facebook that have become obvious since November 2016, I counter this with:
No. Effing. Way.
Facebook killed the feed. The feed was a metaphorical thing. I’m not talking about RSS feeds, the way blog posts could be detected and read by offsite readers. I’m talking about sustenance. What nourished critical minds. The feed. The food that fed our minds. There’s a “feed” on Facebook, but it doesn’t offer sustenance. It’s empty calories. Junk food. Junk feeds.
To prove my point I offer the following prediction. This post, which I admit is not exactly the smartest piece of writing out there about blogging, will be read by a few people who still use RSS. The one person who subscribes to my posts by email (Hi Mom!) might read it. Maybe a dozen or so people will like the tweet where I announce this post—though who knows if they actually read it. And then, when I drop a link to this post on Facebook, crickets. If I’m lucky, maybe someone sticks the ? emoji to it before liking the latest InstantPot recipe that shows up next in their “feed.”
That’s it. Junk food.