Like any social media platform, Truth Social relies on advertising to drive revenue, but as Twitterโs highly publicized struggle to retain advertisers has shown, itโs hard to attract major brands when a companyโs content moderation capabilities appear undependable. Thatโs likely why Truth Socialโwhich prides itself on sparking an โopen, free, and honest global conversationโ by largely avoiding content moderation altogetherโhas seemingly attracted no major advertisers.
A New York Times analysis of hundreds of Truth Social ads showed that the social media platformโs strategy for scraping by is taking ads from just about anyone. Currently, the platform, which was founded by former president Donald Trump, is attracting ad dollars from โhucksters and fringe marketersโ who are peddling products like Trump tchotchkes, gun accessories, and diet pills, the Times reported.
In addition to Truth Socialโs apparently struggling ad business, SFGate reported in November that Truth Socialโs user base also seems to be dwindling. According to The Righting, a group monitoring conservative media, Truth Social traffic peaked last August at 4 million unique visitors but dropped to 2.8 million by October.