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Report: Truth Social ads dominated by fake merchandise, misleading users

Report: Truth Social ads dominated by fake merchandise, misleading users

Enlarge (credit: Sean Rayford / Stringer | Getty Images North America)

Like any social media platform, Truth Social relies on advertising to drive revenue, but as Twitterโ€™s highly publicized struggle to retain advertisers has shown, itโ€™s hard to attract major brands when a companyโ€™s content moderation capabilities appear undependable. Thatโ€™s likely why Truth Socialโ€”which prides itself on sparking an โ€œopen, free, and honest global conversationโ€ by largely avoiding content moderation altogetherโ€”has seemingly attracted no major advertisers.

A New York Times analysis of hundreds of Truth Social ads showed that the social media platformโ€™s strategy for scraping by is taking ads from just about anyone. Currently, the platform, which was founded by former president Donald Trump, is attracting ad dollars from โ€œhucksters and fringe marketersโ€ who are peddling products like Trump tchotchkes, gun accessories, and diet pills, the Times reported.

In addition to Truth Socialโ€™s apparently struggling ad business, SFGate reported in November that Truth Socialโ€™s user base also seems to be dwindling. According to The Righting, a group monitoring conservative media, Truth Social traffic peaked last August at 4 million unique visitors but dropped to 2.8 million by October.

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