Naomi Neilson founded Native Trails in 1996 and for more than 25 years, the sustainable kitchen and bath manufacturer has collaborated with hundreds of highly-skilled artisans in places such as Mexico, California, Vietnam, and Italy. Naomi is one of the few female leaders in the sustainable kitchen and bathroom industry, an industry that is heavily reliant on female consumers. In 2019, the company earned its B Corp Certification, joining a community of leaders helping to drive a global movement of people using business as a force for good. The companyโs Vintnerโs Collection is made from reclaimed wine-making materials.
Tell me a little bit about your childhood, education, and background in terms of how you first became interested in creativity, design, and sustainability.
I grew up around the restoration of Craftsman and Victorian homes โ my dad was the engineer and my stepmother the artist, so they complemented each other perfectly in their home restoration endeavors. I was inspired not only by the inherent grace of the classic structures but also by how thoughtful design and attention to detail could completely transform those aged homes even beyond their former glory. The outdoors was also a big part of my childhood, and Iโve always had a great respect for nature. Resourcefulness evolved into a stronger sense of sustainability and personal responsibility to protect our natural world.
How would you describe the Vintnerโs Collection?
Giving reclaimed materials a second life has been a longstanding practice โ and passion โ for Native Trails. Our Vintnerโs Collection reuses wine-making materials from the heart of Californiaโs wine country. We reincarnate straight, flat wine-stained oak staves that were used to flavor wine during the fermenting process into elegant bath vanities and mirrors with a unique history. The oak staves are soaking for months at a time, which enriches the exceptional character and grain of the oak, and then is further enhanced and protected with a low VOC finish. The collection is offered in several finishes including Blanc โ a versatile, go-to white, Grigio โ a cool gray wash, Noir โ an opaque black, and Chardonnay โ a well-loved light blonde finish. The Vintnerโs Collection is a great example of how we work creatively to lessen our impact on the environment by giving new life to materials that already exist, while creating products with aesthetic appeal, function, and durability.
What inspired the Vintnerโs Collection?
Native Trails is surrounded by wineries, and during our never-ending search for sustainable materials for our products, we realized that these oak staves were typically incinerated or dumped after use in the winemaking process. It is a lot of work to clean them up but we found that the unique character of the wood makes it worthwhile, and it is work that we feel good about doing.
What waste (and other) materials are you using, how did you select those particular materials and how do you source them?
We started working with recycled copper with some incredibly skilled artisans in Mexico about 25 years ago. Our first kitchen and bath products were our hammered copper sinks, which are still made from 100% recycled copper. The copper is sourced from all over central Mexico in the form of old wires, pipes, and other scrap. It is melted down, purified, and turned into brick-sized ingots, which are flattened into sheets and then hand hammered, bent, welded, and formed into beautiful sinks and bathtubs. We also repurpose fencing and barn wood when old structures are torn down, and we turn them into our Americana Collection of bath vanities and mirrors. With farmland all around us, we found that by restoring the high-quality wood after it had served its initial purpose for many decades, we could eliminate waste, highlight the beautifully textured wood, and really create something special. Each finished piece has a rich history and truly a soulful presence.
When did you first become interested in using waste as raw material and what motivated this decision?
I do think it goes back to seeing my parents restoring old homes โ they were resourceful by choice, and they had huge respect for well-made antiques and found items. They taught me to appreciate both historical objects and structures as well as to be conscious about resources. After starting Native Trails in 1996, I realized how much material is consumed in the fabrication of most items and I started searching out alternative ways to build our products.
What processes do the materials have to undergo to become the finished product?
Depending upon the finish, we often lay the oak staves to dry and lighten under direct sunlight. We pass each piece of wood by hand through a sander to remove any encrusted sugars and residue from the winemaking process. The finishing process is also a multi-step endeavor โ a combination of stains, paints, and waxes. The process for all products ends with a low VOC finish for enhancement and protection.
What happens to your products at the end of their life โ can they go back into the circular economy?
We believe these products will live much longer than any of us. Possibly the most critical part of sustainability is building products to last, so that is our goal. However, all of our products are recyclable or even candidates for repurposing.
How did you feel the first time you saw the transformation from waste material to product/prototype?
Absolutely ecstatic. Actually, that never really changes. Itโs like a new family member being born โ we really are emotionally connected to everything we make.
How have people reacted to this collection?
Very positively. I think we all need as much human connection as we can get, and these pieces truly have soul. And though made from reclaimed wood, their styling is very transitional, so they can soften and enhance just about any design style.
How do you feel opinions towards waste as a raw material are changing?
When we began, it was not yet in vogue to reclaim materials for furniture or other goods, and that has changed dramatically. Today, people are much more appreciative of the aesthetic and environmental value of repurposing materials. Yet, we have a long way to go. There is so much more that can be done.
What do you think the future holds for waste as a raw material?
I think that as our planetโs resources diminish, it will have to be seen as a necessity. I see the upcoming generation as much more progressive about creating systems to capture and repurpose used materials โ there is a lot of hope with the youth who are growing up increasingly environmentally aware.
Artist and surface pattern designer Ella Doran has created a one-off artwork piece called โPaint Drop.โ The piece took form during the COVID-19 pandemic, inspired by the idea of using leftover house paint as part of Ellaโs on-going commitment and passion for the circular economy. The call to action went out via Instagram โ โWaste paint wanted!โ โ and she created the artwork on a reused canvas without a single brush. โPaint Dropโ was exhibited in The Barge House over four days and then sold with 10% of the proceeds going to not-for-profit arts organization Core Arts in Hackney, the area of London Ella has always lived and worked in. The piece has since inspired a range of roller blinds.
Tell me a little bit about your childhood, education, and background in terms of how you first became interested in creativity, design, and sustainability?
I was born in London and spent the first six years of my life moving between various towns and cities because my Dad was at medical school. We then settled in Bristol and I attended a Steiner School until I was 14. Every week we had practical lessons in the arts integrated with our academic work, from needlework to pottery, from woodwork and painting to music โ this gave me a very strong foundation and confidence in my own creativity and in making things from a young age. Until I was 18, I mostly lived with my Mum in a community surrounded by creative people. I had the best year of college life on my foundation course and from there I went on to study printed textiles at Middlesex University (then a polytechnic). I quickly learned that I preferred designing for interiors, rather than for fashion and the course focused on developing our own design language. In terms of sustainability in my own business, the size of my company has ebbed and flowed to remain viable, but the values I espouse and the materials I use have not changed โ even though the communication and focus of what and how I design has developed over time.
How would you describe your project/product?
Itโs an artwork piece called โPaint Dropโ measuring just over 24 square feet made using waste paint collected from a call out to the public for their leftover paint!
What inspired this project/product?
It was during lockdown in early 2021 when I was still able to work in my studio as no one else was there. I was searching for a new project and I had already set myself the challenge that anything I created had to be working with old materials that I already owned, or that might be lying around waiting to be reused that I could get from others.
What waste (and other) materials are you using, how did you select those particular materials, and how do you source them?
I had a large dismantled wooden canvas frame in my studio, along with its original promotional canvas that Iโd had made for a trade show. It had been collecting dust for more than 5 years, so I built it, primed it, and then rather spontaneously I put a call out on Instagram โWaste Paint wanted!โ The response was immediate! Donations ranged from small pots of paint to much larger surpluses โ the amount and variety of colors and types of paint handed over, from matte and gloss to vinyls and emulsions, wasย overwhelming!
When did you first become interested in using waste as raw material and what motivated this decision?
Iโve been an advocate of the circular economy since I first heard the phrase, but when I look back, I have been passionate about working with materials to give them new form my whole life. I have worked on several projects โ notably a live exhibition at the V&A in collaboration with the upholstery brand Galapagos and The Great Recovery Project.ย We ran live workshops during the design festival back in 2014, inviting the public to engage with making, and to see with their own eyes and make a connection with the materials that go in and come out of the chairs in the process of renewal. I have since run many workshops and live events around furniture pieces: one Design Milk featured before the Clean Up Camo Chair.
The phrase โtake, make, use, loseโ coined by one of my circular economy heroes, Kate Raworth author of the Doughnut Economics rings true. We are indeed all losers if we stick to the linear economic model, we need to be reminded every day that we are living in a climate emergency!
What processes do the materials have to undergo to become the finished product?
The process in my case has been creativity and โ the most precious commodity that we all have โ time. I gave myself one ruleโฆ no brushes! And during lockdown I would just lose myself in the highly organic process of applying the paint by pouring, scraping, and dripping, a kind of meditation in motion.
What happens to your products at the end of their life โ can they go back into the circular economy?
This is an interesting question; Iโd like to hope this stays as one artwork for a long time. The canvas could be cut up into new smaller pieces or stretched onto new smaller frames, a smaller section could go under a glass-topped table. The possibilities are endless. The wooden frame is of good quality so in its present form it could be reused, again and again, if someone tires of the art.
How did you feel the first time you saw the transformation from waste material to product/prototype?
Itโs taken over a year to evolve in between my teaching and interiors projects, it was a highly meditative and healing process for me, particularly during the lockdown months. Iโve gone through many emotions throughout its creation, questioning whether I should stop at certain timesโฆ then Iโd drop another color and knock it all out, which meant waiting a good few days or sometimes weeks for me to change my mood, and pick up a new color and slowly bring back the balance. I knew a week or so before I finished that I was getting close โฆ so my color decisions became even more poignant and finite until finally, the piece told me it was done.
How have people reacted to this project?
Iโve been thrilled with the reaction โ in order to install it at the Material Matters Fair here in London during the London Design Festival, I had to dismantle it just to get it out of the door of my studio, and remount on site. And there is serendipity in the painting being here at the Oxo tower, as I had collected a lot of waste paint from some designer friends of mine, who had literally left it in a doorway under the Bargehouse for me to collect over a year and a half ago!
How do you feel opinions towards waste as a raw material are changing?
We are at such a critical time in history, with the climate, social and economic crises, with finite materials running out. Itโs important for us all to feel part of the change that is required, to feel connected. And to do all we can in the re-use and value of our materials, through repair and restoration, with the last resort being to recycle. There is a much greater awareness now, a regenerative mindset is spreading, and new models are emerging. Iโm personally excited about the momentum Iโm witnessing from the Ellen MacArthur Foundation to the 15-minute city concept and local initiatives like ReLondon and etsaW here in London.
What do you think the future holds for waste as a raw material?
Itโs a necessityโฆ and I think it will grow and grow โ collaboration will be key for example, ย biochemists and anthropologists with the artists and designers to push the boundaries of possibilities โ talking of which I see myself as a โPossibilist,โ coined by Sarah Ichioka and Michael Pawlyn in their brilliant book Flourish, where they give a whole chapter to what it is to be a possibilist. If there is one book, I would recommend for every designer of any stripe to read right now, itโs theirs โ Flourish โ Design Paradigms for our Planetary Emergency.
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