The running industry is booming, and it seems like these days, running 26.2 miles is no big deal. The number of people running ultra-marathons has nearly quadrupled in the past decade, so for some competitors, even these longer-distance races arenโt challenging enough. For Experience, Brown reports on the rise of quirky and extreme running trends, and how some people, looking to stand out or do something different, find their niche. Beekeeper Farai Chinomwe runs backwards. Moshe Lederfien races while balancing a pineapple on his head. โThe motives of these chain-smoking, backwards-moving, produce-aisle-masquerading runners are diverse,โ writes Brown, โbut weird runningโs raisons dโศtre tend to exist at the intersection of personal growth and public spectacle.โ This is a light and breezy read on how runners up their game and transform the act of running into something else entirely.