The New New Reading Environment

For larger publications, the upside of newsletters is obvious. Email-bound readers can seamlessly swipe over from their Zocdoc appointment notification to their health insurance bill payment notification to their student loan payment notification to their local mass shooting notification to a Washington Post opinion newsletter about the biggest threat facing the nation (still, somehow, cancel culture). Of course, no one has pursued newsletters as zealously as the legaciest legacy-media operation of them all: the New York Times.