Enlarge / Nvidia's Eye Contact feature automatically maintains eye contact with a camera for you. (credit: Nvidia)

Nvidia recently released a beta version of Eye Contact, an AI-powered software video feature that automatically maintains eye contact for you while on-camera by estimating and aligning gaze. It ships with the 1.4 version of its Broadcast app, and the company is seeking feedback on how to improve it. In some ways, the tech may be too good because it never breaks eye contact, which appears unnatural and creepy at times.

To achieve its effect, Eye Contact replaces your eyes in the video stream with software-controlled simulated eyeballs that always stare directly into the camera, even if you're looking away in real life. The fake eyes attempt to replicate your natural eye color, and they even blink when you do.

So far, the response to Nvidia's new feature on social media has been largely negative. "I too, have always wanted streamers to maintain a terrifying level of unbroken eye contact while reading text that obviously isn't displayed inside their webcams," wrote The D-Pad on Twitter.